JUNIPER RIDGE: Re-thinking the Concept of Perfumery
Let's face it, a lot of big cities smell bad. You might not realize that while you are there, but it becomes apparent once you leave the place. Juniper Ridge, the world's only wild fragrance company, has been providing a solution to us pathetic city dwellers who love nature. Not only do they make their products (cologne, room sprays, incense sticks) with 100% natural ingredients by extracting fragrance from plants, trees, wild herbs, and mushrooms, but they are site-specific and work to capture the smell of wilderness areas in the West, such as Big Sur, the Mojave Desert, the Yuba River, and the Siskiyou Mountains. Hall Newbegin, the founder of Juniper Ridge, was recently in Brooklyn for the opening of the pop-up store at Fellow Barber, and that’s where we caught up with him.